Watchdog monitors your rivals' pricing pages daily. AI filters the noise — only fires when something actually matters. Crayon costs $30K/year. Watchdog is $29/month.
14-day free trial · No credit card required for sign-up
Enterprise tools are too expensive. Free tools are too noisy. Nobody serves the $29–$149/month founder.
$15K–$40K per year. Built for enterprise PMM teams with dedicated analysts. You don't have either.
Free. Fires on every pixel change. No AI reasoning. Footer updates, cookie notices, wording tweaks — all the same alert.
Nobody serves the $29–$149/month founder. That's the gap Watchdog fills.
Four steps. No spreadsheets. No dedicated analyst. Just signal.
Point Watchdog at your rival's pricing page, feature page, or blog. One URL per competitor. Takes 30 seconds.
Watchdog checks the page daily on a cron. Stores a clean text snapshot. Compares the new version against the last one automatically.
A classification model reviews the diff. Distinguishes real pricing changes from footer updates, cookie notices, and wording tweaks.
If it's alert-worthy, you get an email immediately. Optional Slack integration. No noise, no spam, just what affects your business.
AI classification was built from the ground up to distinguish real changes from noise. Footer updates don't fire. Cookie notices don't fire. Wording tweaks don't fire.
Detects when price numbers change, tiers are added or removed, trial lengths are updated, or promotional offers appear.
Identifies when features move between tiers, new features appear, features are removed, or packaging changes affect your positioning.
Tracks plan name changes, billing cycle shifts, new enterprise tiers, bundling changes, and packaging experiments.
Silently ignores footer updates, testimonial swaps, wording tweaks, date changes, cookie notices — all the noise that buries real insights.
Email alerts fire the moment a real change is detected. Optional Slack integration for real-time team visibility.
Every version stored. Every diff viewable. Know not just that something changed — but exactly what, and when it happened.
Simple pricing that scales with your business. Start free, upgrade when you need more.
For solo founders watching 1–3 competitors.
For growing teams who need more coverage.
For teams covering a full competitive landscape.
Annual billing: 20% off. No free tier — credit card filters tyre-kickers and proves willingness to pay from day one.
You won't know until it's too late — unless you're watching. Watchdog makes sure you're the first to know, not the last.
14-day free trial · No credit card required · Cancel anytime